Create An Event, and You Might Change the Place Where It Happens

I talk a lot about the interplay between event and place, and this is a great example. No event lives in a vacuum, so if you're part of an organization (or group of organizations) large enough to change the dynamics of the place where your event is (or would be), you can create a synergistic effect. In this case, Tony Hsieh of Zappos and others are working hard to create an anchor event, the Life is Beautiful Festival, to bring...

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