Editor's Note: This week Goldstar celebrated its 15th anniversary. And we couldn't have done it without you. So thanks for being here. For everyone in the live entertainment business, we hope we make your daily grind a little easier and more fun. Here's to many more successful and exciting years! In honor of our anniversary, we're sharing Jim's first-ever Selling Out post, where he shared his thoughts on live entertainment. I’ve got this ticket framed and stuck on the wall...

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Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It's about stories -- specifically, about the need to build great “stories” into our live entertainment. The Story War I’m a storyteller. It’s true. Ask anyone who knows me, or particularly those who either work for me or live in my house. Just about every principle ends up accompanied by a story. Some of those stories are anecdotes I’ve either experienced or heard, and some are made up to illustrate...

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