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#TBT

#TBT: About Selling Out

Editor's Note: This week Goldstar celebrated its 15th anniversary. And we couldn't have done it without you. So thanks for being here. For everyone in the live entertainment business, we hope we make your daily grind a little easier and more fun. Here's to many more successful and exciting years! In honor of our anniversary, we're sharing Jim's first-ever Selling Out post, where he shared his thoughts on live entertainment. I’ve got this ticket framed and stuck on the wall...

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#TBT

#TBT: The Story War

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It's about stories -- specifically, about the need to build great “stories” into our live entertainment. The Story War I’m a storyteller. It’s true. Ask anyone who knows me, or particularly those who either work for me or live in my house. Just about every principle ends up accompanied by a story. Some of those stories are anecdotes I’ve either experienced or heard, and some are made up to illustrate...

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Saying Sooth

Saying Sooth: LeBron James Returns to Cleveland

Editor's Note: Consider this a retroactive Saying Sooth, our occasional series where we make predictions on future events based on what's happening now. It's often difficult to predict the future, but it would seem this time we got it right. Back in 2010, Goldstar CEO Jim McCarthy wrote about LeBron James' departure to Miami and how he could have made such a bigger impact on the Cleveland community and his own legacy by staying put. With the recent news...

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Marketing

NBA GMs Like Miami Heat’s LeBron James Because He Fills Seats

GMs go with Heat, LeBron James. Note to sports ticket marketers: Maybe one of the reasons NBA GMs like LeBron so much is that he brings them buyers. When the Heat (LeBron’s team) go on the road, the team they’re visiting sells 99.1% of its tickets.

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