#WednesdayWisdom: The Future Is a Niche Market, Part II

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Future Is a Niche Market, Part II. [This article was originally published in 2009.] A recent USA Today article gives a nice overview of how “non-major” sports leagues (like professional lacrosse, women’s soccer and arena football) are doing. Here’s a fairly representative snippet: “While a few big-league teams defy the economic logic of the times — take the New...

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Perception Revision Time: Hockey Is Hot!

Not that many years ago, the NHL had a catastrophic lockout, losses were huge, contraction of the number of teams was looming and there was a small but existent chance that the league wouldn’t make it. The entire 2004-2005 season was canceled, and if you’d asked me then, I’d have said the NHL would survive, but it would fall off the “top shelf” of professional sports leagues in the U.S. I’d have been wrong. With 15 teams averaging 100% attendance or...

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