Timing Is Everything & More Lessons for Launching New Shows

This Inc. article takes a look at several 5 billion-dollar sales pitches — and why they went so well. Turns out, they all have some things in common. Reporter Diane Currie Sam lists five lessons we can learn from their launch, and we’re sharing three below: “Memorable one-liners When Steve Jobs introduced the iPod back in 2001, and he told us the product would let us have ‘a thousand songs in your pocket,’ he delivered the memorable one-liner that helped …

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Pay-For-Streaming: A Slam Dunk For Growing Your Audience

The NBA is experiencing hiccups with the launch of its pay-for-streaming service, but in time they’ll be resolved. Pretty soon, all the major sports will be available for streaming, and people will be paying for the privilege. This will make it even more conspicuous that non-sports live entertainment is on the sidelines. Streaming earns you currency of two kinds: actual currency, as in money; and the currency of people’s attention. If you’ve only got their attention while the patron is …

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