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#TBT

#TBT: Elton John and Being a Rock Star

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Elton John and Being a Rock Star. "Rock star” is one of those terms that has experienced a lot of inflation over the last few years. A rock star used to be someone who sold millions of records and had legions of fans and was, in a way, a living god. Someone with fame, wealth and popularity almost beyond imagining for us mere mortals. And then it became a term...

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Innovation

A Cultural Force That’s Bigger Than You Think, Revisited

Back in January on Selling Out, Goldstar CEO Jim McCarthy stated, "The evolution and maturity of EDM (electronic dance music) as a cultural force is going to have a big impact on the world of the near future." Now, Alexis Petridis covers Las Vegas' gamble with dance music in The Guardian. Here are a few interesting excerpts from his article: "If you were looking for evidence of how EDM has taken over America, and Las Vegas in particular, you wouldn't necessarily need...

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Innovation

A Cultural Force That’s Bigger Than You Think

Perry Farrell (of Jane's Addiction fame) is developing an immersive, EDM-based musical in Vegas. In addition to being a magnet for more hashtags than a NASCAR has ads (I count Vegas, musical, EDM and immersive), it's also pretty intriguing. I'd go. Keep an eye on this! The evolution and maturity of EDM (electronic dance music) as a cultural force is going to have a big impact on the world of the near future. Just as rock 'n' roll and later...

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News

Will “Spider-Man” Be Better in an Arena?

This story says there's a good chance that Spider-Man: Turn Off the Dark will go on an arena tour at some point in the future. We already know that the Broadway run is closing and that plans are in the works, and have been for some time, to develop a sit-down performance in Las Vegas. But news about an arena tour is new. I have two concerns about this, but I don't really know anything about what's planned for the...

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Marketing

What Happens in Las Vegas Will Be Happening in Madison Square Garden

Las Vegas has long been a place where popular acts (musicians, magicians and others) who are still popular, but probably beyond the peak of their popularity, can do very well. It's done by creating a monument to their achievements and success and marketing a location as the place that you can go to find them anytime. Celine Dion may not be recording many new hits, but she's got enough fans and enough of a catalog that when you put millions...

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Innovation

Broadway Should Encourage Risk Tolerance of Innovative Shows

If you missed it, last week the producers of Spider-Man: Turn Off the Dark announced that the show is closing on Broadway and moving to Las Vegas. I've heard talk from all the way back when the show opened that a Las Vegas production was in the cards, but the goal presumably was to run two versions of the show, not to move it. I think the Vegas show makes a lot of sense and will be extremely popular. Vegas...

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Bright Ideas

Create An Event, and You Might Change the Place Where It Happens

I talk a lot about the interplay between event and place, and this is a great example. No event lives in a vacuum, so if you're part of an organization (or group of organizations) large enough to change the dynamics of the place where your event is (or would be), you can create a synergistic effect. In this case, Tony Hsieh of Zappos and others are working hard to create an anchor event, the Life is Beautiful Festival, to bring...

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Experience

Bigger Venues Providing Better Experiences

As a rule, smaller, better venues at higher prices will succeed as compared to larger, worse venues, even those that are so big that there will be very inexpensive tickets available there. Bruno Mars in Las Vegas in a 3,000-seat house should command some pretty decent prices, and a lot of people will walk out of that show having been dazzled by their experience. I see this trend continuing and extending. Someone will build a 400-seat venue that delivers...

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