What You Can Learn From Kraft’s Mac and Cheese Marketing

Have you noticed the Kraft macaroni and cheese ads lately? The ones that tout the new ingredients — the new ingredients that had already been in the product for six months with no one noticing? It’s a brilliant campaign that Inc.com recently reported on. Rather than immediately spread the news of their new, healthier formula (and risk running into a “New Coke/Old Coke” situation), the company quietly released the new formula, and then once it was sure that people were …

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