Treat Your Hardcore Fans Extra Special

In his back-to-back posts about How to Give People More of What They Really Want, Part I and II, Jim shared the founding marketing insight of Goldstar: People want to go out more. And then he pointed out that if their behavior is different from their desire, there must be something (or some things) getting in the way. He calls them gates. Gate 3 is getting somebody interested in an event. On exhibit now at The Smithsonian National Air and...

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