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Marketing

$200,000 and Rising — Fans Fund De La Soul’s Next Album

De La Soul are not strangers to creative marketing strategies. Last year on Valentine's Day, we posted that the legendary rap group made all of its music free to download -- just for one day to celebrate the 25th anniversary of their debut, 3 Feet High and Rising. For its eighth album, and its first since 2004, the trio has decided to use Kickstarter -- and it's working really well. Rolling Stone reported they surpassed their initial goal of $110,000 in...

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#TBT

#TBT: The New Model for Live Entertainment, Which Strongly Resembles an Old Model

Happy #TBT. To celebrate, we’re sharing an excerpt from an oldie-but-goodie post from Jim. The New Model for Live Entertainment, Which Strongly Resembles an Old Model The new business model that will work in the 21st century for arts and live entertainment organizations is the one in which more money comes in than goes out. It doesn’t have to be much more; it just needs to be enough. Why is this so important? Because if your organization has the strength of mission,...

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Bright Ideas

Crowdfunding 101 (Infographic)

Jim has touched on crowdfunding for shows: "Live entertainment productions are the ideal target for crowdfunding because the fixed costs of a show represent so much of its budget, and because crowdfunders can so easily be rewarded for their investments with tickets. It’s an ideal situation, really." Here's an infographic (below) about this useful tool that's still very much on its way up. And don't forget to join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO...

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Pricing

How to Do Pay-What-You-Want Better

Live entertainment and arts organizations sometimes do “pay-what-you-want” performances, where ticket buyers can decide how much (if anything) they want to pay to see a show. As a marketer and someone who knows a lot about the industry, I’ve never been a big fan of this tactic. Most of the time, it’s either a cop-out on the question of actually figuring out pricing to achieve the organization’s goals, or it’s a half-assed attempt to create “accessibility,” which can be better...

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