Create Your Own Story, and Then Control It

You've got a new show or event, or big news to share. Well, Kevin Durant, star of the Oklahoma City Thunder, and a few other sports stars are giving the rest of us some ideas when it comes to breaking news. Durant recently announced he's signing with the Golden State Warriors, but it's the way he made the announcement that's the bigger story. Bill Murphy Jr. on Inc. reports:"[Durant's] the latest in a series of big sports stars to...

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