Give Your Audience A Little Bit of the Spotlight

Sun Devil Stadium in Tempe is joining a number of other sports venues around the country in displaying social media content from people attending the game on Jumbotrons and other displays. While I'm not sure this is going to sell more tickets, I do think it helps avoid what I call "The Big You, and the Little Me," where the live entertainment business thinks of each patron as just an arm-waving face in the crowd, there to worship at...

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