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Experience

Political Pole Dancing Matters

Jordan Roth's name has come up a few times on Selling Out. In one post, Jim wrote about what he calls The Roth Doctrine. It's something Jim pulled from an article that quoted Roth. Jim explains: "I mention it because there’s something in the article that I find myself repeating and emphasizing to venues, producers and marketers all of the time, and which I now call the Roth Doctrine. Here’s the quote: 'What I’m aiming for, and what I think the...

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Selling Out With

Selling Out With Darren Bagert

It's a big night for two-time Tony Award-winning Broadway producer Darren Bagert. After a successful run at Washington, D.C.'s Kennedy Center, Side Show opens on Broadway -- and Bagert is the lead producer. The exciting new reimagining of the 1997 Tony-nominated musical is based on the remarkable true story of the legendary Hilton twins as they rise from side-show attractions to celebrities of their day, and features music by Grammy-winning composer Henry Krieger (Dreamgirls) and direction by Academy Award...

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Word Stock

Word Stock Market: Service

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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Bright Ideas

10 Ways to Stay in — and Grow — Business

I’d strongly recommend you read this piece by Brendan Kiley in Seattle’s The Stranger. It’s thoughtful, smart and practical. And while I don’t want to add much to it, I thought that since this site is about marketing events (as opposed to just theater more generally), I’d add a layer to Brendan’s top 10 list. All of these may be brilliant ideas for “saving” theaters, but as far as how they’ll impact long and short-term ability to get people to show...

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Experience

The Roth Doctrine

Some people I just know I’m going to like before I meet them. Jordan Roth was one of those people because before we ever spent any real time together, I read this article about Jordan and his then-recent takeover of Jujamcyn Theaters. I mention it because there's something in the article that I find myself repeating and emphasizing to venues, producers and marketers all of the time, and which I now call the Roth Doctrine. Leading into it, he describes what...

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News

Happy Holidays: A Few of Our Favorite Posts

Our countdown to Christmas has begun! We’d like to wish everyone a happy and safe holiday. This will be our last post until Monday, but we’d like to highlight a few of our favorite Selling Out posts since our launch. We’d also like to say thanks for being a part of the Selling Out community. Enjoy! • Hubbard Street Dance Takes It to the Streets to Grow: We spotted this piece in the Washington Post about a dance company whose sense of...

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Bright Ideas

Defining Originality: The How Rather Than the What

Half of Broadway's content is from other sources, according to this article. And you know what? I don't care! In fact, I think Jordan Roth of Jujamcyn Theaters nailed this topic forevermore in his TEDxBroadway 2012 talk, when he defined "originality" to mean more than just, "is there source material?" But on the invention inherent to the work. The "how" rather than just the "what," as he put it. Hey, Shakespeare cribbed Ovid, Plutarch and folk tales from all over Europe,...

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