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Fresh Idea Friday: Melissa Anelli

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week’s Fresh Idea Friday features Melissa Anelli and her 2018 talk from TEDxBroadway. TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now! Read More: Fresh Idea Friday: Adam Sobel Fresh Idea Friday: Ryan Chang Fresh Idea Friday: James Lescene Subscribe to the Selling …

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Potter Stage Show Guaranteed to Open Strong, but After That…

As I’ve said before, highly bankable intellectual property starts with a built-in base of guaranteed sales. J.K. Rowling’s kid wizard-based books are about as bankable a piece of IP as there is, so when a show (sorta, kinda) based on the books, or at least the characters and settings in the books, appears in a couple years, it will open strong. After the guaranteed wave of initial sales burns off, it will either have spawned good word of mouth and …

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