Potter Stage Show Guaranteed to Open Strong, but After That…

As I’ve said before, highly bankable intellectual property starts with a built-in base of guaranteed sales. J.K. Rowling’s kid wizard-based books are about as bankable a piece of IP as there is, so when a show (sorta, kinda) based on the books, or at least the characters and settings in the books, appears in a couple years, it will open strong. After the guaranteed wave of initial sales burns off, it will either have spawned good word of mouth and …

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