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Marketing

Reach Gen Z With These Key Stats

In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique. Bump writes: "By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it." If we hope to reach this generation -- and, according to Bump, we do...

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Customer Service

How to Make 21st Century Customers Happy

Customer loyalty is harder to come by these days with so many brand choices via the internet. Chidike Samuelson writes for Entrepreneur: "Data by American Express has shown that nearly 60 percent of customers try a new brand or a company just to find better customer service. In fact, 89 percent of customers often swap to a company’s direct competitor after bad service." Customer service is more important than ever. Samuelson highlights four keys to satisfying today's customers. Photo Credit: "customer...

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#MondayMotivation

#MondayMotivation: Be Everywhere Live Entertainment Fans Are

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Be Where the People Are (And the People Are on Mobile). Back in the 20th century, when someone wanted a ticket, they visited a box office (or called a phone bank) between certain hours. People went to where the tickets were, because that was the only option. And not just for tickets, but just about everything — clothes, toys, books —...

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Marketing

A Marketing Platform You May Not Be Exploring

According to Forbes, "LinkedIn has gone beyond acting as just a platform for networking. Every day, people are uncovering new business partners, boosting sales or conversions, and attracting brand new leads." Omar Jenblat shares a few reasons why you should master the art of outreach and marketing on LinkedIn. " • Any page you have on the internet that includes your company’s information and content will affect your SEO rating. LinkedIn is no different. This is why it is important to...

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Marketing

Black Friday and Cyber Monday Are Now Global Phenomenons [Infographic]

Photo credit: Dai KE via Unsplash

Black Friday and Cyber Monday (that's today!) are well-loved shopping days in the U.S. But did you know they are now popular around the globe? According to MarketingProfs, "In Brazil, Google searches increased 65% over Black Friday weekend." This is just one fact from an infographic created by mail management company Citipost Mail. Check out the interesting stats below to learn how your company can make the most of these shopping holidays. Read More: Are you Really a Permission Marketer? Audience, It's...

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Marketing

Surprising Stats That Could Boost Your Business

According to Convince and Convert, four billion people will be online by 2020 -- which reinforces what Jim has written on this blog: Mobile gets you everyone. Below are a few more surprising statistics that confirm our need to be where the people are -- and you can read more stats at Convince and Convert. "97 Percent of Adults Use Social Media 97 percent of online adults regularly visit social networks. Also according to Global Web Index, social media captures up to 30 percent of an...

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#TBT

#TBT: Online Comments Are as Bad as Hitler

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Online Comments Are as Bad as Hitler. As a person who’s been in the internet biz for, well, most of the existence of the internet biz, I’ve always been a big fan of open systems of review and comment. In fact, here at Goldstar, we built the world’s first review system for live entertainment, and comments appear unedited and in real time. So for me, discussions of user comments and reviews...

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Technology

Here’s What Happens Online in a Minute [Infographic]

Apple users download 51,000 apps in one minute, and YouTube users upload 300 hours of video. These are just a few of Domo's key insights from a recent report. What else is happening online in a minute? See the infographic below, and read more about the report at MarketingProfs. Got a comment or question? Join the conversation on Twitter or Facebook.

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Innovation

A Fourth Good Reason to Do Mobile

Why do mobile? Jim listed three good reasons as a start. Now, Quartz reports, "one in five American adults access the internet primarily from their smartphones." Read more about these new findings from Pew here, and more on mobile from Jim below: • Why Do Mobile? Three Good Reasons • Mobile: The Time Is … Two or Three Years Ago! • Mobile’s Not Optional Anymore Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

Looking For Some (Social Media) Action?

Dan Zarrella, a social media scientist at HubSpot, did some research and found that if you want comments, likes or shares, you have to ask. Read more of his findings in the infographic below:

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