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Marketing

Reach Gen Z With These Key Stats

In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique. Bump writes: “By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it.” If we hope to reach this generation — and, according to Bump, we …

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Customer Service

How to Make 21st Century Customers Happy

Customer loyalty is harder to come by these days with so many brand choices via the internet. Chidike Samuelson writes for Entrepreneur: “Data by American Express has shown that nearly 60 percent of customers try a new brand or a company just to find better customer service. In fact, 89 percent of customers often swap to a company’s direct competitor after bad service.” Customer service is more important than ever. Samuelson highlights four keys to satisfying today’s customers. We share …

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#MondayMotivation

#MondayMotivation: Be Everywhere Live Entertainment Fans Are

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Be Where the People Are (And the People Are on Mobile). Back in the 20th century, when someone wanted a ticket, they visited a box office (or called a phone bank) between certain hours. People went to where the tickets were, because that was the only option. And not just for tickets, but just about everything — clothes, toys, books — …

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Marketing

A Marketing Platform You May Not Be Exploring

According to Forbes, “LinkedIn has gone beyond acting as just a platform for networking. Every day, people are uncovering new business partners, boosting sales or conversions, and attracting brand new leads.” Omar Jenblat shares a few reasons why you should master the art of outreach and marketing on LinkedIn. ” • Any page you have on the internet that includes your company’s information and content will affect your SEO rating. LinkedIn is no different. This is why it is important …

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Marketing

Surprising Stats That Could Boost Your Business

According to Convince and Convert, four billion people will be online by 2020 — which reinforces what Jim has written on this blog: Mobile gets you everyone. Below are a few more surprising statistics that confirm our need to be where the people are — and you can read more stats at Convince and Convert. “97 Percent of Adults Use Social Media 97 percent of online adults regularly visit social networks. Also according to Global Web Index, social media captures up to 30 percent …

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#TBT

#TBT: Online Comments Are as Bad as Hitler

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Online Comments Are as Bad as Hitler. As a person who’s been in the internet biz for, well, most of the existence of the internet biz, I’ve always been a big fan of open systems of review and comment. In fact, here at Goldstar, we built the world’s first review system for live entertainment, and comments appear unedited and in real time. So for me, discussions of user comments and …

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Innovation

A Fourth Good Reason to Do Mobile

Why do mobile? Jim listed three good reasons as a start. Now, Quartz reports, “one in five American adults access the internet primarily from their smartphones.” Read more about these new findings from Pew here, and more on mobile from Jim below: • Why Do Mobile? Three Good Reasons • Mobile: The Time Is … Two or Three Years Ago! • Mobile’s Not Optional Anymore Got a comment or question? Join the conversation on Twitter or Facebook.

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them … • Are you caught up in World Cup madness? We published one article about the World Cup setting new internet-video streaming records, but the following article also caught our eye. When Japan lost its first World Cup match with the Ivory Coast by 2-1, they actually cleaned up the stadium! • July 31 marks Avenue Q‘s 11th anniversary, …

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News

Gol! World Cup Scores New Records for Web and TV

It seems more people than ever are watching the World Cup. On Tuesday, Variety reported, World Cup Sets New Internet-Video Streaming Records for ESPN, Univision and Akamai. “For ESPN, the USA-Ghana match was the biggest-ever event for WatchESPN: 1.4 million people watched the American team defeat Ghana on the digital-video service for a total of 62.4 million viewer minutes. … On TV, ESPN’s coverage of USA-Ghana was the best ever for a World Cup game on the cabler, averaging 11.09 …

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Bright Ideas

Crowdfunding for Shows Is Here to Stay. Just Ask Mr. Toad.

Julian Fellowes, the writer of Downton Abbey among others, has successfully crowdfunded 1 million pounds to add to 6 or 7 million more pounds from traditional investors to develop a new musical based on The Wind in the Willows. Live entertainment productions are the ideal target for crowdfunding because the fixed costs of a show represent so much of its budget, and because crowdfunders can so easily be rewarded for their investments with tickets. It’s an ideal situation, really. Of …

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