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Social Media

How Instagram Is Changing Everything

In this American Theatre article, Billy McEntee highlights the pros and cons of building and maintaining a social media -- and more specifically an Instagram -- presence. McEntee begins his article: "On December 20, Mean Girls announced that Cameron Dallas would be joining its Broadway company as heartthrob Aaron Samuels for a limited four-week run." And who is Cameron Dallas? According to McEntee, "Dallas is a wunderkind of the internet, a celebrity from YouTube, Instagram, the (the now-defunct) Vine, and beyond." McEntee quotes Jay Armstrong Johnson,...

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Marketing

Up Your Engagement on Instagram

According to Pamela Bump for HubSpot, "In 2019, Instagram Stories hit 500 million daily users." Bump continues: "Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner's own platform: Facebook Stories." In order to help us up audience engagement,  Bump "surveyed 350 people using Lucid software to learn more about their favorite Story formats, sound preferences, and ideal Story length," and she highlights "what consumers said about their favorite...

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Social Media

Social Media Trends for 2020

You have many choices when it comes to social media marketing -- and new opportunities are popping up each year. Taylor Peterson offers a "rundown of top features and formats social marketers should explore in 2020" on Marketing Land. Check out a couple below, and then read the rest here: "Instagram Shoppable posts. Instagram first debuted its Checkout feature in March 2019, giving online retailers a more seamless way to connect with customers. The feature allows users to make purchases from in-feed or Story content without...

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Social Media

Great Ways to Grow Your Audience on Social

Online communities can be "your strongest advocates and biggest assets," writes Colin O'Riordan for HubSpot. O'Riordan explains: "Online communities are groups of people who have a connection with your brand and/or each other. They communicate with you about your products and often share brand experiences." And, he continues, "social platforms now offer useful features that can help build brand relationships." He highlights five brands who are using social media to spark community growth. We share one example below, and you can...

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Marketing

Instagram Marketing Done Great

Chidike Samuelson highlights eight examples of brilliant instagram marketing for Entrepreneur. "The good news," Samuelson writes, "is that thriving with Instagram marketing isn't about burning millions of dollars or hiring the most prominent influencer to share your posts. Rather, it requires more of a more nuanced approach to making an impression on the right target audience." Here are a few of his top picks that we could learn from: "Lego Remember last year's royal wedding? It was one of the most followed global...

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Marketing

Insta Novels Are an Insta Hit

Last year, we posted that the New York Library had a fun new idea to attract younger readers: transforming classic novels into animated Instagram Stories, called Insta Novels. Now Adweek reports that these Insta Novels grew the library's followers 75%. David Griner writes: "The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and...

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Marketing

Lessons Learned From the Facebook Outage

Last week, a partial Facebook outage affected users and organizations that rely on social media for revenue. Instagram and WhatsApp were affected as well. "For entrepreneurs who use social media for their business, this should be a blaring wake up call," writes Kimanzi Constable for Entrepreneur. "The outage ... is a reminder of time-tested business principles." Constable shares lessons to be learned from the outage. Here's one below: Photo Credit: Harry Cunningham via Unsplash "Build your foundation on your platform. In this Digital...

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Marketing

What You Should Know About Instagram

Instagram has more than 1 billion active monthly users -- which is why it's such a great marketing platform. The above is just one of the 21 fascinating facts in AdRoll's infographic, which Laura Forer shares on MarketingProfs. Check out more of AdRoll's Instagram stats below for tips on how and when to post. Read More: Are You on Pace for a Record Season? Remember the “Good Old Days” of the Live Entertainment Business? Is Your Advertising Working for You? #mc_embed_signup{background:#fff; clear:left;...

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Social Media

Testimonials and More Tips to Improve Your Instagram Stories

We've heard the stats before: "Instagram has more than 400 million daily active users," reports Quick Sprout, adding, "One-third of the [Instagram] stories with the most views are uploaded by businesses." Not sure what an Instagram story is? Quick Sprout explains: "Unlike a traditional post, your Instagram story won’t flood the timelines of your followers. You can upload more than ten pictures or videos to your story, and it won’t hinder anyone’s experience. This isn’t the case with posts posted...

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Marketing

How Instagram Can Help You Today — and (Even More) in the Future

"The growth of Instagram is unmatched," highlights X-Cart's infographic below. Their data shows that while Facebook and YouTube have more active monthly users, Instagram is growing much faster. If you're not already using Instagram, below are two reasons to start now (and if you are, even better!): • 72% of Instagram users report making purchase decisions based on something that they saw on the site. • Instagram has the most influence of any platform on shopping habits (51%), while Facebook has 23% followed...

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