Put the Audience in Charge

It makes total sense, right? If you're trying to reach a certain demographic, why not ask for their input? Catherine Love reports for The Guardian about two theaters in York and Manchester that are going beyond just asking audience members to fill out surveys. They're recruiting them to help with programming decisions. Love writes, "For the last year or so, the [York] Theatre Royal has not only been asking its audience what they think of their shows -- it has invited...

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