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Not to Toot Our Own Horn, But …

At the Ticketing Business Awards, held April 9 in Manchester, England, Goldstar’s Matchmaker took top honors in the Insights and Analytics category. The Award recognizes the best integration or application of data analysis and insights to an entertainment ticketing challenge. What’s Matchmaker? Matchmaker is a technology that powers the event recommendations that show up in emails to our members. Matchmaker prioritizes the events each member is most likely to be interested in (based on their personal activity), making it easier for them to discover...

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Innovation

Selling Out Editors’ Picks 2017: Think Outside the Industry

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Think Outside the Industry. You can click on any title below to...

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#TBT

#TBT: Preparing for a Zombie Invasion Makes Good Marketing

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Preparing for a Zombie Invasion Makes Good Marketing. I got a good comment from a person who said he’d like to hear more ways that someone can actually take word of what they’re doing out to the marketplace. The reason this is such a big question now [circa 2009] is that a) traditional marketing is expensive, and b) traditional marketing is ineffective. The worst of both worlds. Here’s an idea that I just had...

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Innovation

The Best Product in All of Entertainment Is …

Jim once wrote, "Those of us in this business have an immense blessing: We’ve got the best product in all of entertainment." He was referring to the live entertainment business. According to this PSFK article, stores are "turning up the theatrics" to attract customers. There was an actual ride, an Alice’s Adventures in Wonderland-themed theatrical “experience,” at the opening of one giant department store. PSFK explains that we have "entered the realm of 'shoppertainment,' a brave new world where retailers aren’t...

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Innovation

Are your patrons looking for a scream?

In the live event industry, we talk a lot about how therapeutic the arts can be. Take music, dance, theater, almost any genre you can imagine, and you’ll find scientific studies showing the benefit it can have to our mental, emotional and physical health. But here’s a live event genre you may not have imagined: screaming. Yes, screaming. On purpose. At no one. And it’s good for you. In cities around the world, people are ducking into soundproof rooms or pressing...

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Innovation

Reimagining the Seating Chart

You’ve probably had this experience: You’re about to buy tickets to a show, and you’re debating between, say, front balcony and rear orchestra. The rear orchestra costs more, but it’s worth it if the view is better. Only … will the view be better? How well can you see the stage from the rear orchestra at this particular venue? Would you have a better view from the front balcony, since you’d be raised above the crowd? If you haven’t had...

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Bright Ideas

Draw Bigger Crowds by Going Mobile (Literally) — Like Minnesota in a Box

Last week, we wrote about Portland’s "Opera a la Cart" -- a mobile cart with a stage, a handful of props and a cast of opera singers ready to perform songs to order. This week comes news of Minnesota in a Box. "Explore Minnesota Tourism tricked out a pair of steel shipping containers for an immersive campaign that invites prospective visitors to 'sample' a pair of the state's diverse attractions and share their experiences via social media," reports Adweek. The 8-by-8-by-8-foot...

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News

Catch Jim at Equities Forum and Hear About New Trends in Mobile

Goldstar CEO Jim McCarthy will be at the EQUITIES Emerging Growth and Innovation Forum -- a full day of presentations on the state of innovation in fintech, blockchain, mobile and environmental solutions -- in NYC on February 24. He'll be speaking at 2:30pm on the Emerging Trend Sectors Panel, a moderated discussion focusing on new trends and fast-growing sectors revolutionizing traditional industries and creating new growth areas. Other panel participants include Craig Dunham, GM & VP, Financial Services - Seismic...

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Innovation

360-Degree Views of Carnegie Hall (and More) From Home

Last week, as reported by Wired, the Google Cultural Institute announced a new partnership with 60 performing arts institutes around the world to bring 360-degree view, live performances to online audiences. Which means "you can creep up behind a violinist, hover above Henry V during a monologue, even zoom in to explore every brushstroke on the theater ceiling." This is yet another step in the right direction, because as Jim has written before, You Can’t Kill Demand for a Product by...

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News

3 Ways Broadway and Off-Broadway Are Coming Into Your Home

Broadway and off-Broadway are finding even more ways to come into people's homes and engage audiences. Here are three theater treats coming straight to you: • On December 3 at 3:00pm Eastern time, you can ask George Takei of Star Trek and Broadway’s Allegiance anything in the first “Coffee With Goldstar” live video chat. Click here to join the chat! • NBC will broadcast The Wiz Live! on December 3 at 8:00pm Eastern time, starring Queen Latifah as the Wiz, Mary...

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