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Survey Says? Live Entertainment

We’d love your help with this survey. Wait, wait! Before you click the ‘x’ to close this up — there’s something in it for you. Answer a 3-minute survey and be entered to win a $250 Amazon gift card. (We’ll pick a winner on March 16 and notify you by email.) But, more important, answer a few questions and, well, be part of making our industry the BEST for everyone. Take the Survey Thanks for your help!

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#MondayMotivation

#MondayMotivation: Forget “Big Data”

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: “Customer Information” or License to Spam? Today’s marketer, including live entertainment marketers, put a lot of value on what they call “customer information.” Years ago, when we started Goldstar, this wasn’t the case. Very few people cared about “information” on its own. We were very early to the understanding that customer information had value, and in many ways, we’ve built our …

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#TBT

#TBT: 3 Ways You’re Wrong About Live Entertainment, Part I

Happy #TBT! Here’s an oldie-but-goodie post from Jim: 3 Ways You’re Wrong About Live Entertainment, Part I. [Read Part II and III.] Personally, you may not be wrong about all three or any of these things, but collectively, these are some of the most widely held misconceptions about the live entertainment business, and it’s time to set the record straight. Below, I’ll dismiss one of these vicious misconceptions and give you the real story, so as to help you avoid tragic …

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#TBT

#TBT: 3 Keys to Pie-Growing

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: 3 Keys to Pie-Growing [This article was originally posted March 2010]. A couple of weeks ago we discussed the fact that a panel at the Tickets.com Executive Summit turned into a good-natured food fight over the topic of price optimization. The truth is that the panelists were all broadly in agreement over the fact that price optimization was important, though my point was that the far more important issue is …

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Marketing

Three Things You Must Consider About Email Marketing

In his recent post “‘Customer Information’ or License to Spam?” Jim wrote: Customer information is valuable when it’s the result of permission and when it’s not just “data,” but when it actually represents a person with value to and interest in what your organization is doing. It’s not a blanket license to spam. Now, James Baggaley at Spektrix chimes in with “Stop Spamming Your Customers Before it’s Too Late.” He outlines three things arts organizations should do right this second …

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Marketing

“Customer Information” or License to Spam?

Today’s marketer, including live entertainment marketers, put a lot of value on what they call “customer information.” Years ago, when we started Goldstar, this wasn’t the case. Very few people cared about “information” on its own. We were very early to the understanding that customer information had value, and in many ways, we’ve built our business on it. But now, just about everyone gets it. Let me rephrase that, because it’s not really true. Now, just about everybody has at …

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