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Selling Out Editors’ Picks 2015: Infographics

Can you believe 2015 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of the helpful information — everything from marketing to emails and more — we’ve learned from infographics. Just click on any title below to see the infographic: How to Craft the Perfect Marketing Email The Easy Way to Optimize …

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News

Uptick in Vinyl Sales Proves Value of Recorded Music Headed to Zero

In another universe, I’m one of the people cheering and holding a pennant that sales “Vinyl!” on it. But in this one, I’m just not that gullible. When we talked about music sales recently, I knew that people would take the bait on the deceptive infographic showing the “explosion” of sales of recordings on vinyl. Up 33%, while digital is down 8%! Of course, you don’t need a degree in statistics to look just slightly deeper at those numbers and …

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P&L

Think Twice Before You Complain About Sales

This infographic about music sales in 2013 is designed to entertain you, but I think it needs a headline. I’ll give it one now: Recorded Music Sales Shrink Again. Let’s give it a subhed or two: Even Most Popular Albums Sell Relatively Few Copies. Digital Formats No Longer Growing in Sales. Remember this whenever you start feeling a little whine coming on because you’re in the live entertainment business.

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