Individualized Dynamic Pricing Could Boost Attendance and Revenue

In summary, the Children's Museum of Tacoma moved to a "Pay As You Will" model a few years ago and saw BOTH attendance and revenue go up. Attendance has tripled, but, if you do the math, revenue has increased by only 50%. "Only." That's interesting enough, but let's look at it differently. In a way, it's dynamic pricing taken to the individual level. Dynamic pricing is an attempt to change a price to reflect the level of supply and demand...

Read More