When It Comes to Social, Be Like a Kardashian

In addition to customer reviews and word-of-mouth praise, there’s another valuable marketing tool your customers can help you out with that you may not be making the most of: the selfie. As Jeff Soriano of MarketingProfs points out: “The Kardashian clan has helped elevate the act of taking photos of one’s face into a marketing force to be reckoned with. … Today’s brands encourage audiences to take and share selfies, snaps, and other forms of visual user generated content; and …

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