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Experience

This Is the Experience Economy

Jim has written about the value people place on live entertainment and how it continues to rise. In Zachary Small's article for Artnet News, Small points to a museum in New York that's capitalizing on the experience economy. Fotografiska New York "is looking to create an immersive experience," writes Small. He continues: "The museum is betting that in a city where tickets to the Museum of Ice Cream cost $38, visitors will be willing to pay for the privilege of experiencing...

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#MondayMotivation

#MondayMotivation: Halloween Events Are a Big Deal

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Halloween Goes Immersive, Big Holiday to Sell More. Adding more momentum to the ‘immersive’ trend in live entertainment, this year’s Halloween events blur the line between attraction and show. I think it’s great because today’s audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and...

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Marketing

Reaching Audiences Beyond the Concert Hall

It's a given: Most of us are "searching for new ways to reach audiences beyond the concert hall" -- Those are the words of Madeleine Careau, CEO of the OSM (Orchestre Symphonique de Montréal), as quoted in the Montreal Gazette. "For the next three years, the team from SAT [Société des arts technologiques] will spend a week each year recording OSM rehearsals and concerts to create immersive acoustic projects," reports Brendan Kelly. "The OSM already has opened a space just beside...

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Experience

Think (A Bit) Outside the Industry: Disney’s New Hotel Raises the Bar on Immersive Entertainment

So, technically Disney would fall into the live entertainment realm (and so this isn't quite a "Think Outside the Industry"), but its new hotel is still worth talking about, given the way it's merging hospitality with immersive entertainment. Disney is no stranger to themed resorts and already pays meticulous attention to detail to create immersive experiences, but its new Star Wars hotel is on a whole other level. As PSFK reports, "Each guest will be given their very own storyline to...

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Marketing

How Food Is Gaining Ground in Live Entertainment

For the travel industry, food is a big -- make that a huge -- deal. Dan Peltier at Skift.com reported that nearly one in two millennials consider themselves "foodies" and that foodie travelers spend 18-20 percent more in destinations across every age group and country of origin. However, food experiences aren't just relegated to a restaurant dining room. Skift reports that tourists are looking for more immersive experiences -- one-on-one tours, lessons from chefs and themed tastings that give them...

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Selling Out With

Selling Out With … Marty Parker

Room escape events are having a moment right now. The combination of immersive theater, audience participation and the adrenaline rush you get from competing make for a fun night out, so it’s no surprise these events are popping up in nearly every city in the country. One of the biggest names in the game is Bucket List Productions with their show Trapped in a Room With a Zombie. In it, you and your team have one hour to escape the...

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#TBT

#TBT: Extremely Public Displays of Privacy

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Extremely Public Displays of Privacy. I've written about the live industry in general (and theater and performing arts specifically) needing to find a way to broaden the business model by delivering content outside the confines of a live performance. I stumbled across New Paradise Laboratories in Philadelphia and had to mention it. They’ve done several things, but the one that I went through is called Extremely Public Displays of...

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Experience

Event Inspiration: The Jazz Age Lawn Party

Gramophones and trombones may not sound like ingredients for one of the hottest events in New York City, but they are. At the Jazz Age Lawn Party, organizer Michael Arenella brings together classic elements of the 1920s for a fabulous soiree that even Gatsby would be jealous of. The party started thanks to Arenella's love of jazz music and the style of the '20s. His enthusiasm for the era is clear in this Fast Company interview and also is key...

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Selling Out With

Selling Out With Jessica Cheetham

We've talked about the immersive and experimental theater trend before, from interesting takes on the idea to its growing popularity. But if you've been wondering how you might be able to get in on the fun, you'll love this advice from Jessica Cheetham, Artistic Producer for Root Experience, a theater production company in England. Cheetham and her team have put together shows like The Rise and Fall of Geo Goynes, which takes participants on a wild secret mission through the...

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Experience

Taking “Immersive” Theater to a Whole New Level

A typical theater experience: You buy your tickets, arrive at the theater, maybe grab a drink or a snack, settle into your comfortable seat, silence your phone and enjoy the show. The experience of "trespass theater": You buy your tickets and wait for the secret meetup location to be revealed. You arrive in a dark alley or abandoned warehouse, surrender your cellphone and board what looks to be a condemned boat. As you float down the river you watch the...

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