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Fresh Idea Friday: Melissa Anelli

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week’s Fresh Idea Friday features Melissa Anelli and her 2018 talk from TEDxBroadway. TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now! Read More: Fresh Idea Friday: Adam Sobel Fresh Idea Friday: Ryan Chang Fresh Idea Friday: James Lescene Subscribe to the Selling …

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Marketing

Insta Novels Are an Insta Hit

Last year, we posted that the New York Library had a fun new idea to attract younger readers: transforming classic novels into animated Instagram Stories, called Insta Novels. Now Adweek reports that these Insta Novels grew the library’s followers 75%. David Griner writes: “The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town …

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News

Fresh Idea Friday: Ayad Akhtar

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week’s Fresh Idea Friday features Ayad Akhtar and his 2015 talk from TEDxBroadway. TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now! Read More: Fresh Idea Friday: DJ Kurs Fresh Idea Friday: Christine Jones Fresh Idea Friday: Rachelle Pereira

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News

Broadway and Beyond

At last year’s TEDxBroadway, David Korins wowed everybody in the sold-out house with his talk, “3 Ways to Create a Space That Moves You.” If you were there, you heard everyone buzzing about it in the lobby at New World Stages during the cocktail hour. And the buzz didn’t stop there. In fact, it’s still happening. His talk has been watched by 1,363,971 people online and has been translated into 11 different languages. Clearly, just like the TED mission, David’s is “an …

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Bright Ideas

Put the Audience in Charge

It makes total sense, right? If you’re trying to reach a certain demographic, why not ask for their input? Catherine Love reports for The Guardian about two theaters in York and Manchester that are going beyond just asking audience members to fill out surveys. They’re recruiting them to help with programming decisions. Love writes, “For the last year or so, the [York] Theatre Royal has not only been asking its audience what they think of their shows — it has …

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Bright Ideas

Boost Your Productivity and Mood With One Easy Step

With everything you do today, think about how you can mix it up a little. That’s advice from Inc. contributing editor John Brandon, who asks, “What if you added some extra flair to that email, including an extra hashtag no one has ever used before (because you just invented it), or showed up to the meeting carrying a few boxes of cupcakes?” Brandon explains that putting a twist on something doesn’t take much effort, and here’s what happens: “For starters, …

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Pricing

An Unusual Pricing Idea: Pay-What-You-Want … After the Show

In his post How to Do Pay-What-You-Want Better, Jim shared an idea that uses a pay-what-you-want structure, but does it in a way that might be beneficial in the short and long term. He wrote: “Think of it as something like a reverse Kickstarter.” You can read more about the details of his idea here. According to The Philadelphia Inquirer, a few theaters are trying unusual pricing schemes: pay what you wish … after the show. Their goals: to entice …

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Bright Ideas

Source Material for Your Next Big Idea

My thoughts on how entrepreneurs can keep generating the ideas they need to make their businesses successful: How Tech Entrepreneurs Can Generate the Next Big Idea

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