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Marketing

Give People Permission to Make Fun of You

Is your show really long? Or maybe the title of your event is abstract or silly? The characteristics of your event that make it unique, maybe a bit confusing or possibly even the butt of a joke, could very well be just the thing you should be highlighting in your marketing. Adweek features an example of this from the Hammer Museum at UCLA. The museum has created a six-minute spot in which it pretty much makes fun of itself. The...

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Marketing

One Sure Way to Make Customers Remember You

One way, according to Econsultancy, is to be funny. And reporter Jack Simpson highlights four brands with a funny tone of voice (ToV). We focus on two below, and you can read more about all four here. "Innocent Drinks Innocent is arguably the global benchmark for consistent ToV. Its strapline, ‘We make natural, delicious drinks that help people live well and die old’, pretty much sums things up. Website: When you enter the homepage you’re immediately hit with Innocent’s informal, easy-going way of talking. The navigation...

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Hump Day Humor

Hump Day Humor

Have you seen a funny marketing cartoon lately? Share it with us on Twitter or Facebook.

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