Give People Permission to Make Fun of You
- DATE: March 26, 2018
- POSTED BY: Jessica Koslow
Is your show really long? Or maybe the title of your event is abstract or silly? The characteristics of your event that make it unique, maybe a bit confusing or possibly even the butt of a joke, could very well be just the thing you should be highlighting in your marketing. Adweek features an example of this from the Hammer Museum at UCLA. The museum has created a six-minute spot in which it pretty much makes fun of itself. The …
