Archives

News

Houston Theaters That Need Your Help

As you surely already know, Tropical Storm Harvey has done serious damage to the city of Houston, including to many of the live entertainment venues downtown. American Theatre recently reported on the damage and shared photos and videos of the flooding. If you're wondering what you can do to help the theater community in Houston, the article also includes a list of organizations seeking donations to help repair the damage and get back to performing. You can find the list here,...

Read More

News

Houston, We Have Liftoff … of a Handful of New(ish) Theaters

Houston is experiencing a theater building renaissance, reports Jessica Goldman for American Theatre. "2015–17 will see no less than five new or newly renovated theaters open their freshly painted doors to patrons." Goldman adds: " ... the capital influx of the last six years enabled a reimagining of places and spaces that could be as theatrically grand as the productions within their walls." Congratulations to our Goldstar partners in Houston! Read more here about what's coming up for the Alley Theatre, Main...

Read More

Marketing

Was “Crazy” Promotion Worth it?

A Houston furniture store launched a promotion before the Super Bowl where if you bought $6,000 or more in furniture during the promotion and the Seattle Seahawks won, you’d get a full refund on that purchase. Seven million dollars in furniture purchases later, the Seahawks did win, and Gallery Furniture is on the hook for the refunds. The CEO says he’s “thrilled” with this outcome, because the media -- national and local -- have made a huge fuss about the...

Read More

Marketing

Being Curious About Your Audience is a Good Marketing Tool

This is an outstanding, detailed report on Houston's Astrodome, which was the first domed stadium and was at one time called the "eighth wonder of the world." It's been unused for the last several years, and it appears that it will continue to sit empty with the cost to rehabilitate it too high to justify, given that nobody has a concept for putting it to use that would justify the expense. It sits next to the modern Reliant Stadium, which hosts...

Read More


Sign Up for Emails

VIEW PAST ARTICLES