Archives

Marketing

Is Your Marketing in the Holiday Spirit?

The holidays are an important time for everyone -- arts marketers, too. Marketing Land reports, "The surge of emotions that accompany the holidays is an ideal opportunity to forge a lasting connection with consumers new and old alike." Below, Peter Minnium shares strategies for navigating the pitfalls and possibilities of holiday marketing: "The holidays warm hearts; your brand should too This time of year, more than any other, consumers are listening to their hearts more than their heads. Ads that are clear, direct,...

Read More

Experience

Serving Opera in a Soup Kitchen

We've talked about moving art out of traditional venues on Selling Out, and in his post Pick a Venue, Make a Statement, Jim talks specifically about when the site and the content have a powerful connection. Dance Magazine reports that, during the holidays, New York City's On Site Opera is presenting Amahl and the Night Visitors inside the Holy Apostles Soup Kitchen, which serves lunch to the homeless on weekdays. "The one-act opera recounts the story of the three wise men...

Read More

News

Happy Holidays and New Year!

As we get ready to say goodbye to 2017 and ring in the new year, I’d like to thank all the readers and contributors to Selling Out. We've covered a lot of ground this year -- from marketing and technology to customer service and experience. Next week, we'll be highlighting some of our best posts in those categories for those of you who'll be checking in. We've really enjoyed sharing these innovative ideas with you. And thank you for your support....

Read More

News

Who Would Want to Keep Peter Pan in the Dark?

More people saw The Sound of Music Live! on television at the holidays last year than went to a Broadway show in the entire year. The availability and, I suspect, the popularity of the show led some people in what I think of as the Theater Suicide Cult to find any way at all to criticize the production and snipe about the various qualities of the performers. Just imagine the fits they had when they heard that NBC is perpetrating...

Read More

Experience

Halloween Goes Immersive, Big Holiday to Sell More

Adding more momentum to the 'immersive' trend in live entertainment, this year's Halloween events blur the line between attraction and show. I think it's great because today's audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and participatory media work very well presuming, of course, that they're done right. By the way, Halloween events are a big deal, and I think...

Read More


Sign Up for Emails

VIEW PAST ARTICLES