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Marketing

Holiday Treat: Use Boost & Get 150% Match! Now Until Dec. 31

This holiday season, we want to give your events the gift of extra promotion! When you create a Boost campaign of $500 or more between now and December 31, we’ll match it 150% (it’s like a BOGO and a half!). Boost puts you in a prime position in emails to Goldstar's most engaged members. And in December, when Goldstar members spend 30% more on average, Boost gives your event some extra sparkle. Boost is also the best way to get a jump on your...

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Marketing

The Value of a Holiday Show

Christmas is approaching ... which means holiday productions have been popping up on stages in theaters all over the map: A Christmas Carol, It’s a Wonderful Life, The Santaland Diaries and many more. Stuart Miller reports on "The Business of 'Carol'" for American Theatre. He writes, "More than a mere box-office cash cow, Dickens’s classic is a community builder, a gateway drug, and a holiday tradition." Miller interviews people across the U.S. who share the benefits of having a local tradition...

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News

Nominees Announced for 13th Annual Goldstar National Nutcracker Award

Goldstar has announced the nominees for the 13th Annual Goldstar National Nutcracker Award, the only award honoring live performances of The Nutcracker nationwide. More than 50 productions are vying for a cash prize to go towards education and accessibility programs, as well as the coveted title of Best Loved Nutcracker in the U.S. As has become tradition, the nominees represent a wide variety of genres, styles and creative themes. They include well-known ballet companies like San Francisco Ballet, Atlanta Ballet...

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Marketing

Could You Pick Blitzen Out of a Lineup?

You might be able to name all of Santa’s reindeer -- Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and Rudolph -- but can you tell Dancer apart from Comet? Or Dasher apart from Vixen? Guessing not. Rudolph, on the other hand, has a little something extra that makes him stand out. In a reindeer herd of holiday events, does yours have a red nose? That is, does it stand out from the bunch? Every holiday season, we see a massive increase...

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#MondayMotivation

#MondayMotivation: Halloween Events Are a Big Deal

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Halloween Goes Immersive, Big Holiday to Sell More. Adding more momentum to the ‘immersive’ trend in live entertainment, this year’s Halloween events blur the line between attraction and show. I think it’s great because today’s audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and...

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Marketing

Start This Year’s Holiday Marketing Early

We've got one less weekend to plan for holiday marketing this year. "In fact," reports Vincent DeSantis for Adweek, "2019 has the shortest holiday season since 2013." DeSantis lists a number of dates to keep in mind this season, including Single's Day (Nov. 11) and Green Monday (Dec. 9). He also outlines a number of strategies to drive more sales, like: "During Cyber Week Retailers are planning their tactics not by the day, but by the hour. It may make sense to start Cyber...

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Marketing

Your Head Start on Holiday Marketing

Are you thinking about Christmas in July? Facebook IQ is -- and they created an infographic with 25 holiday shopping season insights. Adweek reports: "Here are 10 of the insights from Facebook IQ’s infographic ... From the 2017 to 2018 holiday season, mobile-first shoppers grew 33% in the U.S. 59% of shoppers in the U.S. used a mobile device for research during the 2018 holiday shopping season. 56% of shoppers used a mobile device while shopping in brick-and-mortar locations. In...

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News

Music & Fire Before the Fireworks

Happy 4th of July! We'll see you Monday, and in the meantime, check out Wesley Whatley's TEDxBroadway talk from 2016. TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now! Read More: Fresh Idea Friday: David Yazbek Fresh Idea Friday: Freestyle Love Supreme Fresh Idea Friday: Lindsey Croop #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet...

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Marketing

Before the Holidays Are Gone …

Before we know it, the holidays will have come and gone. So, before 2018 fades away, we've highlighted three essential seasonal marketing tips from Search Engine Journal. You can read more of their tips here: Holiday Discounts First If you offer a discount, make sure it is the first thing a visitor sees on your website. Keep in mind that the average visitor has a lot of holiday preparations to make, in a very short period of time. Immediately show people what they...

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Marketing

The Perfect Gift for Your Organization = Email Revenue

Give yourself the gift of email revenue! That's the message from Bob Gaito's MarketingProfs post about holiday email marketing. Done right, holiday emails can improve your bottom line. Gaito writes, "This holiday season, put your best foot forward with an email strategy that optimizes engagement and revenue by delivering content that's relevant and personal to each customer." While you don't want to send too many emails, you do want to make sure you're giving your patrons what they want this holiday...

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