Word Stock Update: Immersive Gets Mainstream Media Attention

A couple weeks ago, I suggested you hold your stock in the word “Immersive.” If you did, you’re looking at big imaginary profits today as it continues to get discussed in larger and larger outlets. Time’s Richard Zoglin asks “Has Theater Lost Its Mind?” as the trend toward these immersive shows grows in New York and around the country. Of course, he’s being tongue-in-cheek, and he gets it right when it comes to answering why these productions are working. He …

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Word Stock

Word Stock Market: Charger

The Word Stock Market is an occasional feature on, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be broke. …

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