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Hockey Conundrum Continued …

You’re missing an amazing Stanley Cup Finals. How do I know you’re missing it? Well, I don’t really, but the odds are in my favor. Despite the fact that ticket prices for the event are absolutely off the chart, especially in New York, TV ratings are pretty soft. Saturday’s unbelievable double overtime Game 2 in Los Angeles cost hundreds and hundreds of dollars to get into, but only got a 1.7 rating. True, it was a Saturday night, so it won...

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Fans

The Hockey Conundrum

Seen hockey on TV lately? The data tells me probably not. It’s there, alright, but very few people (relatively speaking) are watching it. And yet attendance is great. What’s going on? As this summary of recent TV ratings shows, hockey playoff games get outviewed by such blockbuster programming as Sex Sent Me to the ER on TLC as well as two other episodes of Sex Sent Me to the ER, and Spongebob. Am I saying hockey’s not popular? No, not exactly....

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Pricing

Variable Pricing Is a No-Brainer

With the Super Bowl yesterday, we're reminded of how the NFL is a juggernaut, culturally and commercially. Half the country watched the game, including tens of millions of people who don't even like football! This kind of power has a few funny effects, of course, and I think one of them has been a certain amount of arrogance about ticket sales. The NFL has, for a number of years, been such a ticket sales sure thing that even slight weaknesses...

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Marketing

Interest in Outdoor Hockey Continues to Build

My read on adding KISS to the Dodger Stadium date of the Stadium Series is not that the NHL is trying to use KISS to sell more tickets. In fact, this game is selling out already. It’s the other way around: KISS, run by consummate self-promoter Gene Simmons, sees this as a platform to promote KISS and its various activities, including the launch of its arena football team, LA KISS. (I did mention the self-promotion thing, right?) The Winter Classic...

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Experience

Hockey: Better With Palm Trees and Snowy Mountains

Since 2008, the National Hockey League has held a hockey game outdoors on New Year's Day. It's been a big success because it's such an unusual event. They play in baseball and football stadiums to very large crowds and very large TV audiences, even though the game is just an ordinary regular season game. People are excited at the chance to see hockey at Fenway Park or Wrigley Field. And this year, on January 25, the outdoor hockey experiment will...

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