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Marketing

Make A Moment Bigger — and More Meaningful

Holidays and special occasions are great reasons to go out -- right? We (almost) wish every day was a holiday! Spotify is putting this idea into action. Every year, Black History Month is celebrated in February. But, as Fast Company points out, there is a "common refrain heard every February: that black history shouldn’t be confined to just one month, but celebrated and acknowledged year-round." Spotify and Saturday Morning Co. have created Black History Is Happening Now, reports Fast Company. This...

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News

TEDxBroadway Speaker Spotlight: Jennifer Ashley Tepper (2016)

Jennifer Ashley Tepper delivered a TEDxBroadway talk last year about the importance of maintaining historic theaters for the sake of our industry and art form. We recently checked in with Jennifer to learn how the real estate landscape has changed over the past year. Here's what she had to say: "This week, Broadway gets the Hudson Theatre back. When Sunday in the Park with George plays its opening notes, it'll be the first time the Hudson has seen legitimate theater...

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Marketing

Design Ways to Get Your Patrons More Involved

Getting your fans involved goes a long way in keeping them engaged and active over time. And there a number of different ways to do this, including this new campaign by adidas that gives "fans the unique opportunity to design the third jersey for some of the biggest football clubs, including Real Madrid, Manchester United, AC Milan, Juventus, FC Bayern Munich, and Flamengo," reports PSFK. Adidas is making its fans feel special by allowing them to participate in history --...

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Fans

Baseball Fans Are Making Dodgers History in Los Angeles

"Fans in LA love the Dodgers," reports Maury Brown for Forbes. And he cites the sales figures to prove it. In fact, last Thursday, "the club announced that they have already exceeded three million tickets sold for the 2015 season, an incredible feat that makes it the earliest that milestone has been reached in franchise history." Here are some other stats from the Forbes article illustrating Dodgers fans bleed blue: • Last year, the club topped all of Major League Baseball in attendance ......

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Promo of the Week

Promo of the Week: Gentleman’s Guide Glams It Up for #SaveCafeEdison

While news was breaking about the beloved Broadway meeting spot Cafe Edison, the innovative team behind Gentleman’s Guide to Love and Murder at SpotCo were already sketching out a plan to help. The team continues to find creative ways to insert the show in a bigger, broader conversation on social media. They also deserve kudos for their record-breaking speed. And we have to give them high marks for the clever ways they stay true to the show’s brand. Check out their...

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Pricing

A Quick History of Prices of Live Entertainment

A quick history of the last 20 years or so of prices for live entertainment: At first, prices were relatively low. In my opinion, we had just turned the corner into what many think of as an Experience Economy, and so the value that people placed on live experiences began to rise. Shortly thereafter, consumers’ expectations of what a live experience could be followed the new prices upward, which also drove costs upward, which drove ticket prices upward. In concerts and sports,...

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Pricing

Tonight’s Game Perhaps the Most Expensive Baseball Game Ever

Tonight, the Boston Red Sox play the St. Louis Cardinals at Boston’s Fenway Park, and some of the people I trust to evaluate the true value of the tickets in the secondary market are suggesting that it’s getting pretty crazy. Jeff Passan at Yahoo brings it together here. Here’s the key tidbit: “By early afternoon, the average resale price for tickets sold stood at $1,024 per ticket, according to SeatGeek. Remaining ticket inventory on Internet sites was even heftier: an average...

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