Five Reasons to Set Prices Too Low

Massive demand for New York’s version of Comic Con has led to lots and lots of tickets being sold to the event in the secondary market. According to this article, tickets are going for as much as three times the original face price. Let’s start with a statement of fact: The original price is too low. If you believe the market speaks, what it’s saying here is unmistakable. Comic Con expanded the floor space to let more people come and …

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