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Is Apple Handoff the Answer to the Mobile Conversion Challenge?

Everyone in e-commerce faces the challenge of mobile conversation -- getting those people who shop on mobile devices to buy from mobile devices. Right now, industry average puts mobile usage at around 50%, while mobile purchases lag behind at only 15-20% of overall sales. Goldstar users are big on mobile, so our stats surpass the industry average, with 67% mobile usage and 36% sales — but there’s still that gap to be bridged. That’s where Apple Handoff comes in. We’re...

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Technology

The Handoff

You’ve heard me talk about mobile a lot, and we spend a lot of time on it here at Goldstar. It’s where our customers (and yours, too, in almost all cases now) live. So I thought you’d be interested in hearing about a new feature of iOS called “handoff.” This basically allows you to be working on an Apple device like an iPad or an iPhone, walk toward your Apple desktop computer or laptop and continue exactly (and I mean...

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