Sell Out Like This Billion-Dollar Arts Venue — Without Spending a Dime

Location, location, location -- of course, that's just one piece of the puzzle to run a successful arts venue. This past January, the concert hall Elbphilharmonie opened in Hamburg, Germany. It has made headlines because of its grandeur, cost -- about $850 million -- and the fact that almost every concert is sold out. The Washington Post reports, "Subscriptions for classical concerts have doubled since the hall opened, tour operators are pressuring the organization to make more tickets available, and...

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