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Marketing

Happy Halloween! Is Spooktacular Here to Stay?

Happy Halloween. To celebrate, we’re sharing an oldie-but-goodie post from Jim ... with a Halloween theme: Word Stock Market: Spooktacular The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not...

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News

Need more 👀 on your event?

Just in time for Halloween, we’ve got a real treat for you: A Boost BOGO (Buy One Get One) starting today through October 31! With Boost, you get … Your event in a prime position in Goldstar emails. Increased awareness with our most active members. And with the BOGO, you’ll double your awareness and reach. To get your treat: Set up a Boost campaign of $300 or more and include “BOGO” in the campaign name. Create your campaign for half the total days...

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#MondayMotivation

#MondayMotivation: Halloween Events Are a Big Deal

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Halloween Goes Immersive, Big Holiday to Sell More. Adding more momentum to the ‘immersive’ trend in live entertainment, this year’s Halloween events blur the line between attraction and show. I think it’s great because today’s audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and...

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Marketing

Goldstar’s Matching Boost Campaigns (But Only Until Nov. 2)!

For Halloween, we wanted to give you a treat: Goldstar is offering a BOOst BOGO (Buy One Get One) from now through November 2! Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name, and they’ll sneak in on Nov. 5 and match it. You’ll get double the emails and increase in awareness. Spooooky! If it’s your first time setting up a campaign, here are a few tips to make sure it goes hauntingly well: Set...

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Marketing

Is Your Arts Organization Thinking About Halloween?

Halloween is creeping just around the corner. You've probably considered this holiday in your marketing plans, but if not, there's good reason to do so (next year!). Jim explains in his post, "What Does It Mean, Halloween?" " ... for a holiday for which there really is no 'true meaning,' people sure do celebrate. I think in the past, it was a kid’s holiday, and now it’s very, very broad. Maybe it’s the coming of age of the Saturday morning...

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Marketing

Is Your Theater Scaring Up Some Halloween Fun?

Recently on this blog, we reposted some thoughts from Jim about Halloween. He wrote: "Culturally, I believe something has shifted in the last five or 10 years about Halloween: It’s big. It looms large in the mind of Americans in a way that it didn’t before. If I were a programmer for a venue or troupe or even the marketer for a sports team, I’d think about what this meant and what to do about it. If you’re a theater or...

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#TBT

#TBT: What Does It Mean, Halloween?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: What Does It Mean, Halloween? Wisenheimer that I am, I posted to my Facebook profile the following thing over the weekend [November 2, 2010]: “In the midst of all this commercialism and partying, let’s not forget the true meaning of Halloween: the birth of Satan.” Which I mention because for a holiday for which there really is no “true meaning,” people sure do celebrate. I think in the past, it was a...

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Hump Day Humor

Hump Day Humor

Have you seen a funny marketing cartoon lately? Share it with us on Twitter or Facebook.

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Marketing

How to Keep People Talking Long After Your Show

Live entertainment certainly has its fair share of challenges. You've got to create a compelling show, market it to your audience, deliver an incredible experience while audiences are there and then (ideally) keep them talking about your show long after it's over. A haunted house in Ontario, Canada has found one way to keep audiences talking -- and it's an idea that other live events might want to steal. It's a simple concept: They take photos of visitors during one of...

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News

Spotlight On … Halloween Eve Costume Bash at W Hotel Boston

ABC News shared Lara Grant's picks for the 10 best hotels for Halloween events in U.S. this year -- and W Hotel Boston's Halloween Eve Costume Bash scored a spot on the list. Costumes are required for this massive dance party, featuring some of the city's top DJs spinning at the hip boutique hotel in a gorgeous glass high-rise, located just a couple minutes from Boston Common. Read more here about the U.S. hotels hosting awesome Halloween events. And on Goldstar’s new...

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