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Does Your Arts Organization Really Know Its Patrons?

A recent Story of Telling post asks, "When did you last spend time watching what your customers do?" Its point is that people's actions can speak louder than words. The post explains: "We tend to think of our customers as intentional, rational human beings -- which is why we spend a lot of our time marketing to their heads. We make and market better products and services by working harder to get a glimpse of their hearts." Jim expresses a similar...

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Bright Ideas

The 7 Habits of Highly Sexy Ninja Masters

Recently, Jim announced another batch of speakers at TEDxBroadway 2014. Even if you don’t live in NYC, the Mark Fisher Fitness website is a lot of fun. It warns, “If you don’t think unicorns and glitter go hand-in-hand with achieving your fitness goals, we are not your jam!” And labels itself, “An Enchanted Ninja Clubhouse of Glory and Dreams.” Mark Fisher and Michael Keeler are the super smart and energetic guys behind Mark Fisher Fitness. They’ve been featured in outlets like...

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