Most People Say “Brand” When They Mean Something Else

Branding is most likely a topic that keeps popping up for your arts organization. Recently, we shared a branding Pro Tip from Goldstar‘s VP of Content & Merchandising, Kristen Giordani. In her MarketingProfs article, writer Laura Wallace offers four tips for gutsy branding. She writes, “Find what makes your business unique, what makes it tick, and what it is known for, and then build your entire brand around that.” Jim shared some similar thoughts in his post, 3 Ways to …

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