Data or Gut? They Go Hand in Hand

So, data or "gut"? Really, it's a phony baloney question. I'll have both, please. Gut alone is basically just you being a witch doctor, which is fine as long as you're right. (Don't mess up.) Data alone is OK, but I think in arts and entertainment, you'll hit a wall pretty quickly. Data is backward-looking by definition. Steve Jobs didn't come up with the idea for the iPhone by reading the results of an A/B test, but a lot of the...

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