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#MondayMotivation

#MondayMotivation: We Had the Right Vocabulary All Along

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Don’t Say “Guest” When You Don’t Mean Guest. For some reason, businesspeople tend to drift toward gibberish in their speech. (And you’re all businesspeople, by the way, even those of you who believe that “businesses” do something different from what nonprofits do.) In the search for something interesting, different and effective to say, people try a lot of things. Many...

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Customer Service

Disney Shows Why Your Organization Should Sweat the Small Stuff

It's true: Disney does actually create magical experiences -- so enchanting that the magical kingdom has a 70% return rate of first-time visitors, according to Help Scout's Gregory Ciotti. In this article, Ciotti highlights some interesting and unique takeaways from Disney Institute's book, Be Our Guest: Perfecting the Art of Customer Service. Since, as Jim has written, good service is the best marketing money you’ll ever spend, we thought we'd share a few of Disney's customer service ideas below, and...

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Fans

Why I’m Not a Huge Fan of the Term Fan

What do you call someone who buys a ticket to a live event? (No, this isn't the setup for a joke.) A patron? A ticket buyer? A fan? Yes. All of those, and a few more, appear frequently in the lexicon of live entertainment and arts ticket sellers and marketers. None of them is perfect or right on the money, but let's talk about the word fan. Of course, as a term for someone who is an enthusiast about a band, team or...

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Marketing

Don’t Say “Guest” When You Don’t Mean Guest

For some reason, businesspeople tend to drift toward gibberish in their speech. (And you’re all businesspeople, by the way, even those of you who believe that “businesses” do something different from what nonprofits do.) In the search for something interesting, different and effective to say, people try a lot of things. Many of those things are nonsensical. Some of the nonsensical things sound good, and sometimes when they sound good people start copying that nice-sounding bit of nonsense. Eventually, people...

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