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Marketing

Boost By the Numbers

Have you heard of Goldstar's Boost? It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow. A Little Background: Boost was created for organizers (like you!) who wanted a way to go beyond their organic reach on Goldstar and build even more awareness with Goldstar's audience of live entertainment fans. To help, Goldstar created Boost, which puts your...

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Marketing

What’s More American Than Pie and Baseball?

This holiday week, we're taking a look back at a couple of Jim posts about baseball and pie -- and marketing, of course. "What 'grows the pie' for live entertainment? In my view, it’s three things: 1. Better content. And by 'better,' I mean designed to be in the intersection point between the creative vision of the artist/company/organization and the delight of the audience. B+ doesn’t get it done. 'Expected' doesn’t get it done. Delight, surprise and excellence equals better,...

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#TBT

#TBT: Does Opera Need a New Audience?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Does Opera Need a New Audience? Anne Midgette of the Washington Post published an interesting piece [on June 27, 2010] about the future of American opera. Here’s a key tidbit: “American opera is at a crossroads. A production of a new work at a large house costs millions of dollars — hundreds of thousands in commissioning fees alone. It’s a lot to spend on something geared toward the tastes of a narrow...

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#TBT

#TBT: How to Give People More of What They Really Want, Part I

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: How Gates Helped Us Build a Multi-Million Dollar Ticket-Selling Business, Part I. Goldstar was started in 2002 by me, Robert Graff and Rich Webster. The company is [circa 2010] 100% founder, family and employee-owned and despite selling tens of millions of dollars worth of tickets each year, has needed very little money to get there. We’ve grown consistently over our eight-year history at a 50 to 100% annual rate, and...

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#TBT

#TBT: One Great Way to Grow Your Business

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Power of Earning Your Way. Before I go further, I want to say that I don’t mean to be bashing anyone who feels differently about this issue than I do, and certainly anybody who has run an organization differently than I am about to suggest has my respect. It’s tough making things work. Just ask any bank, car manufacturer, record company. Heck, just about anybody these days. Getting a...

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Innovation

Dump Disrupt, Think Build

A couple of weeks ago, I talked about how, despite the fashion for tech businesses to talk about “disrupting” their industries, that’s never made sense to me. I’ve always felt that our role at Goldstar was to grow, support and improve our industry of live entertainment and the arts. My ears perked up, then, when I saw the coverage that a Brookings Institute paper received about how American businesses are getting older and older, including this write-up by Ben Casselman...

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