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Top Broadway Shows by Revenue Per Seat — Week Ending Feb. 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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News

The Three Metrics That Matter for Your Business

According to Econsultancy, fortunately for businesses, “data is plentiful, and there is no shortage of services that aim to analyze that data and make it meaningful.” However, not everybody knows the key metrics that really matter. In a recent post, Patricio Robles lists these three metrics every business needs to know: • Customer lifetime value (CLV): Jim covers this topic in his post, A Customer’s Value Doesn’t Stop at the Checkout Screen, where he defines the term and then lays …

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