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Grateful Dead Announces Farewell Concert

One of the music industries most successful bands (despite never really having a hit song), the Grateful Dead was remarkable at building community and creating a story around their music and their fans. As Jim wrote in his earlier blog post, Sometimes it Takes the Dead to See the Future: "The Grateful Dead were decades ahead of the rest of the live entertainment business in a number of ways. ... 'Building a scene' and 'never standing in the way of your fans,'...

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Marketing

Sometimes It Takes the Dead to See the Future …

Not zombies, just hippies. Specifically, the Grateful Dead. Scott McDowell wrote a great piece on 99U recently reminding me of what I’ve long believed. The Grateful Dead were decades ahead of the rest of the live entertainment business in a number of ways. You should read the whole article, so I won’t distract too much from that, but I want to point out a couple things that I think are of particular interest across all genres. He highlights “building a...

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