Why Channels Matter: The Golden Eggs

For live entertainment and arts, perhaps even more than for most other things, channels matter. What do I mean by a channel? In nature, a channel is a waterway or a clear and navigable path through the sea. In broadcasting or in marketing, that definition became somewhat more metaphorical, as a TV “channel” is a “path” that the organization’s information travels through to get to you. In marketing, we now talk about channels as ways of getting information to groups...

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