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Marketing

Think Beyond Facebook and Google

In this HubSpot post, Pamela Bump lists five alternatives to Facebook, Google and Amazon ads. Bump highlights a few of the most popular ad alternatives and also points to examples of brands that use them, like this one below: "Twitter Ads Twitter Ads are similar to Facebook Ads in that you can pay to promote tweets or launch native ad-styled campaigns. While promoted tweets show up higher in the feeds of target users with a "Promoted" sign on them, campaigns might show up...

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#MondayMotivation

#MondayMotivation: Apps Are Dead. Long Live the App.

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: All Apps Are Trash. Eventually. And probably sooner than you think, your app is in the trash. Mine too. Which is sad for me because I’ve got two of them. The iOS app alone has been downloaded more than a million times, and they’ve both got killer rankings (4.8 stars on iOS and 4.6 on Google Play). Not to mention that it’s taken years and...

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Marketing

Pro Tip No. 3: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn. Best Live Show He’s Ever Seen: “I’ve seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.” SO: What is a third small SEO tweak that can help increase traffic and...

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#TBT

#TBT: Experts Aren’t Always What They Seem and Other Lessons Theaters Need to Learn

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Unforced Error of the Almost Unbelievable Kind. First, I’d like to thank Ethan Siegel for telling this story. It takes a big person to cop to something like this, and I suspect he’s doing it because he’d like others to avoid such a terrible mistake. I don’t want anything I say to come across as a personal slam because, Lord knows, I’ve made my share of mistakes as an entrepreneur. Just...

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Technology

Your Guide to Confusing Google Analytics Terms

Are you using Google Analytics on your organization's website? It can be a great way to track visits, pageviews and what people are interested in most. However, it can also be filled with confusing terms -- and trying to read up on how to use the site may leave you more confused than when you started. To help, Search Engine Watch put together a glossary of Google Analytics terms. You can see the full list here and check out some especially...

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Technology

Is Your Site Mobile-Friendly? Google Has an Easy Way to Check

You've heard us talk about the importance of mobile before and (hopefully) have implemented some mobile best-practices into your website. But is your site really "mobile-friendly"? Google now has an easy way for you to find out. Search Engine Land reported that if you're the owner of your site (meaning your email is registered to the domain name) and you search for your own site on Google, they'll notify you in the search results if you need to up your...

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Innovation

360-Degree Views of Carnegie Hall (and More) From Home

Last week, as reported by Wired, the Google Cultural Institute announced a new partnership with 60 performing arts institutes around the world to bring 360-degree view, live performances to online audiences. Which means "you can creep up behind a violinist, hover above Henry V during a monologue, even zoom in to explore every brushstroke on the theater ceiling." This is yet another step in the right direction, because as Jim has written before, You Can’t Kill Demand for a Product by...

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Technology

More Than Half of Google Searches Are on Mobile. Is Your Site Prepared?

For the first time, Google has announced that it's now seeing more search activity on mobile than desktop computers worldwide, according to Search Engine Land editor Danny Sullivan. That might sound crazy (or perhaps not, if you're one of the many people addicted to their iPhones), but it reflects what Jim has been saying for years: The time for mobile is now two or three years ago. If you're not quite on board yet, maybe this latest news and these words from Jim's...

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Social Media

Quick Guide to Sharing Your Videos on Social Media [Infographic]

From Facebook to YouTube and Twitter to Instagram, the infographic below -- posted on MarketingProfs from Italian company Communic Animation -- breaks down how to share your videos on each social network: Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

Are You Ready for #Mobilegeddon?

Have you heard? On April 21, Google's making changes to its mobile search algorithm to favor sites that are mobile friendly. "Mobile friendly sites render different layouts depending on the size of the browser screen," explains Tech Crunch, which also lays out a few to-dos to get ready for #Mobilegeddon. • Choose responsive design. Responsive design dynamically adapts your content depending on the size of the browser window. As the size of the screen changes, the number of columns displayed, the...

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