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Customer Service

#MondayMotivation: Customer Service Appreciation Week

In honor of Customer Service Appreciation Week, October 1-5, we're sharing a few posts from Jim about the importance of customer service. You can click on any title below to read the full article: You Know What Customers Love? Rules You may not think customers react viscerally to rules, but they do. They’ll see that you took advantage of your opportunity to push them around, and they’ll remember it. You won’t be building up good will. Is there such a thing as building...

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Customer Service

Why Audience Loyalty Should Be a Top Priority in 2018

We write a lot on this site about how good customer service is important for business. Jim wrote in The Easy Math of Good Service: "Good service is the best marketing money you’ll ever spend." Well, here's an infographic (below) highlighting 20 compelling reasons to double-down on customer loyalty. With facts like "Current customers spend 31% more than new customers," and "Just a 5% increase in customer retention can lead to an increase in profits of 25-90%," it's easy to see why...

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Customer Service

Customer Service Saves Lives (Literally)

Not all customer service saves lives. But good customer service can certainly boost business. Inc. shares an example of a customer service call that just may have saved actual lives: a Barrett .50 caliber M-107 machine gun malfunctioned on the battlefield in Afghanistan during a live firefight, and a Marine called customer service. Don Cook, a Marine Corps veteran, answered the phone. The problem was solved in 30 to 45 seconds, and the Marines rejoined the battle. Not all customer service...

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Marketing

Why Bad Reviews Can Be Good for Business

Getting a bad review is a bummer, right? Yes ... and no. According to HubSpot Blogs' article, Why Negative Reviews Are Still a Big Ecommerce Win, even the worst reviews can be good news for your business. Below are five reasons why: 1. Instant Credibility: Think for a moment about the last time you saw any product or service with only good reviews listed. Did you wonder how many of those good reviews had been paid for? According to studies...

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