Doing “Good” Can Do Great for Your Show

Has your organization or show promoted or partnered with a good case lately? According to this Kevin Jordan article on Duct Tape Marketing, there are two very good reasons it’s a good idea: • 87% of consumers say they would switch from one brand to another if the other brand were associated with a good cause, according to Cone Cause Evolution • 95% of college students say they are less likely to ignore an ad that promotes a company’s partnership …

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