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Live Discussion — Adapting & Innovating May 20

Seems like we’ve all been called on to do a bit of both -- adapting and innovating. With that in mind, we wanted to invite you to join us for a TEDxBroadway discussion on these topics with Emily Simoness, Sebastian Herscher and Matt Jozwiak on Wednesday, May 20th at 12:30pm Eastern / 9:30am Pacific.  These three TEDxBroadway alums have all taken the stage for talks that addressed their own personal stories about what it took to adapt and innovate. So,...

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News

Consumer Sentiment Survey Results (Round One: Early May)

There are a lot of questions around when and how venues can reopen, but one of the most important is this: Are audiences ready to return to live events? In order to track their sentiments, Goldstar is conducting a survey every two weeks. You can see the results of the first survey (taken in early May) here: We'll continue to share the results here and in our live expert chats. The next one is May 27.

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News

LIVE CHAT on 4/29 — What Will it Take to Reopen? Virology and the Venue

You’re invited to a 30-minute deep dive with virologist Vincent Racaniello, Pasadena Playhouse’s Danny Feldman and Goldstar CEO Jim McCarthy on Wednesday, April 29 at 3:00pm Eastern/12:00pm Pacific.  Vincent is a Professor of Microbiology & Immunology in the College of Physicians and Surgeons of Columbia University and has done laboratory research on viruses since 1975, specifically influenza viruses. He also writes a Virology Blog and hosts several podcasts about virology. Danny joined Pasadena Playhouse in 2016. Overseeing both the artistic and business...

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Marketing

Wonder Who’s Using Goldstar’s Boost?

Goldstar event organizers know that Boost gives their events an extra edge, by including them in additional emails to live event fans and building their reach and awareness. But if you haven't tried Boost yet, or aren't marketing your events on Goldstar (seriously, what are you waiting for?), you might be wondering what it's all about. Take a look at how Boost is helping other events reach new audiences ... On average, Boost campaigns help events see a 44% increase...

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News

Goldstar and Eventbrite in the News

We’ve got some news that will help you reach a wider audience, and make it more convenient for them to catch your events. Goldstar's new partnership with Eventbrite lets you list your event on Goldstar and Eventbrite from one platform, and use mobile ticketing -- meaning no more will-call! “‘For events like ours that are new, you really can get your name out there and sell more tickets on Goldstar and Eventbrite,’ says Amber Fleming, event producer for Foodie Con...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

News & Noteworthy (Week of August 10)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! Did You Catch Jim on the Bob Lefsetz Podcast? Music industry legend Bob Lefsetz took a deep dive with Goldstar CEO Jim McCarthy into his career, the founding of Goldstar and more. You can listen to the full interview here. The Oscars Try...

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News

Are You Getting the Most From Your Goldstar Partnership?

Want to know how to make selling tickets with us even easier and more effective? Have you noticed some new features in the Goldstar Audience Marketing Platform, but aren’t sure how to use them? Do you have a question about Goldstar's Boost, promotions or anything else? The Goldstar team wants to help! We’re hosting a live demo and Q&A session Tuesday, August 14, at 10:00am PST. You'll learn: How to submit an event in the Audience Marketing Platform How to use...

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News

Listen to Jim on the Bob Lefsetz Podcast!

What do Moby, Shep Gordon and our own Goldstar CEO, Jim McCarthy have in common? They’ve all been interviewed on The Lefsetz Podcast. If you’re not familiar with him, Bob is a legend in the music business. His very popular Lefsetz Letter covers the gamut and is considered a staple in the industry. (You can sign up here.) In this very in-depth interview, Jim talks candidly about the start of Goldstar, his own career path and the realizations along the way. You...

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Marketing

The One Word I’ll Never Say Again …

Here's one thing I've learned in my time working with live entertainment marketers and venues. Never say "algorithm." It's an ugly word. It sounds like "rhythm," as though we're going to get down to some funky beats, but it turns out to just be math. ... Still, since people seem to use smartphones and laptops and enjoy being able to watch unboxing videos and correct people when they say "your" instead of "you're," we are firmly in the Era of the...

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