High Demand Is Where You Find It

You might have missed my little summary of the crazy box office Broadway had over the holidays. Unbelievable numbers across a range of shows. This article has a little bit more about it. One little interesting tidbit that wasn’t in the first piece, though, was that Wicked has the ability to flex based on demand. Here’s the quote: “In the case of ‘Wicked,’” recent renovations to the Gershwin Theater, where the show is playing, opened up 119 seats in the …

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