#TBT: How to Drive Young People Away From Your Venue in Droves

Happy #TBT! Here’s an oldie-but-goodie post from Jim: How to Drive Young People Away From Your Venue in Droves. I was reading Anne Midgette’s terrific article [2009] about the obsession with the development of young audiences by classical music organizations, and something Anne said led me to take the idea further. Here’s the key tidbit from Anne’s piece: “ … I think the idea of ‘a young audience’ is one of those fictive Holy Grails that has emerged into the conventional …

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