Think Outside the Industry: Design Your Own LaCroix Flavor

We shared how the sparkling water LaCroix has become the “it” drink for millennials and a status symbol for “cool” offices. Now, Wired reports that you can make up any LaCroix flavor you want. Chicago designers Nelson Cash have created a LaCroix flavor/meme-generator: MyLaCroix.com. From Margaret Rhodes' article: "I think a lot of people — and millennials my age — like LaCroix because it has that ‘90s jazz vibe,” says Mike McMillan, the designer at Nelson Cage who led the...

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