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Marketing

Reach Gen Z With These Key Stats

In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique. Bump writes: "By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it." If we hope to reach this generation -- and, according to Bump, we do...

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Marketing

Millennials Vs. Baby Boomers: What Do They Want? [Infographic]

We’re all looking to attract millennial audiences, and to do that we have to know how the millennial mind works. Nielsen Global Survey is on the task. They polled more than 30,000 online consumers in more than 60 countries over the last few years, gathering info on how they shop, where they eat and what matters to them. Their results reinforce and expand on what we’ve been hearing for years about millennials: They’re fully immersed in both online and offline...

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News

Millennials Set to Enter Prime Spending Years. Are You Ready?

Inc. reports that millennials -- who make up the largest segment of the population -- are poised to enter the prime spending years. As Jim has written before, marketers need to understand this, and plan accordingly. To highlight how one of the largest generations in history will change the ways we buy and sell, Inc. shared the infographic below from Goldman Sachs: Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

The Most Important Thing in the World for Marketers to Understand

On October 23, I gave the keynote at the (very fun) Arts Reach 2014 conference in (very fun) downtown Los Angeles. The talk was called “The Great Jump Ball” because my point was to explain that the cultural and business and societal norms of the next 50 years or so are up for grabs right now. The reason for this is that we’re handing off the torch of power from one massive generation (The Baby Boomers) to another (The Generation...

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